- Marketing Management Tutorial
- Marketing Management - Home
- Marketing Management - Overview
- Marketing Management - Concepts
- Marketing Management - Process
- Marketing Management - Functions
- Marketing Mngmt - Environment
- Porter’s Five Forces
- Marketing Management - Planning
- Marketing Management - Research
- Research Process
- Consumer Behavior
- Marketing Management - OBB
- Marketing Mngmt - Segmentation
- Demand Forecasting
- Product Life Cycle
- Branding of a Product
- Marketing Mngmt - Brand Equity
- Marketing Mngmt - Pricing Decision
- Promotion Decisions
- Distribution Channels
- Physical Distribution
- Marketing Mngmt - Advanced Topics
- Marketing Management Resources
- Marketing Mngmt - Quick Guide
- Marketing Mngmt - Resources
- Marketing Mngmt - Discussion
- Selected Reading
- UPSC IAS Exams Notes
- Developer's Best Practices
- Questions and Answers
- Effective Resume Writing
- HR Interview Questions
- Computer Glossary
- Who is Who
Marketing Management Tutorial
Marketing Management is an organizational discipline, which deals with the practical application of marketing orientation, techniques and methods in enterprises and organizations and with the management of a company's marketing resources and activities. This is a brief introductory tutorial that explains the methodologies applied in the rapidly growing area of marketing management.
Audience
This tutorial will be useful for students from management streams who aspire to learn the basics of Marketing Management. Professionals, especially managers, aspirants of entrepreneurship, regardless of which sector or industry they belong to, can use this tutorial to learn how to apply the methods of Marketing Management in their respective enterprise.
Prerequisites
To understand this tutorial, it is advisable to have a foundation level knowledge of business and management studies. However, general students who wish to get a brief overview Marketing Management may find it quite useful.